Search Engine Optimization (SEO) for Local Businesses
Search engine optimization, SEO, is a process on the website and off the website to make Google and other search engines wanting to rank the website high. If the website is well optimized then the search engines will give the website a top ranking.
Why is this SEO important for local businesses?
Local businesses used to be able to get new customers and clients through advertising chanels like yellow pages and paper ads. Today people go to the internet to seek local businesses. Check out this video, Yellowpages vs. Google.
But if your company is not positioned on page 1 of the search engines you are losing out on potential customers. 98% of people searching the internet will chose a listing on the first page of Google and other search engines. That is why a top position is crucial.
This is where we can help your company. We will work with your website to make sure that it is SEO positioned so that the site climb in rankings and can attract new customers. We work uniquelly with 1 company in each city to help you reach a top ranking quickly.
3 Major SEO Steps
Depending on what is needed, we research what your clients are typing in to the search engines when they look for your services or products. Not until you know what they type in you can target those specific words for your SEO.
2. Work with your website to SEO position it. On page SEO.
After the first research we work with your website to optimize the textual content, links and codes for best on page SEO result.
3. Tell the world about your site. Off page SEO.
Another thing that search engines look at is how popular or important the website is. So after working with the website we will start telling other sites how important your site is. We will have other sites send links back to your site because your site offers value. You can look at it as other sites ”voting” for your site.
There are 3 places you can be seen in Google, organic search result, paid ads and Google maps. We can help you with all 3. But our campaigns are directed to reach a first page position organicly.
How do you check your rankings?
Go to your prefered search engine, type in your profession or what you do + your area, so for example dentists in houston, pest control cleveland ohio…
If you are not showing up on the first page you need help to get there!